Buy 24Karat pure gold online

what is digitalgold


'Tanishq Digital Gold is a trusted and transparent method of purchasing 24 Karat pure gold to help you start your golden savings journey with the trust of Tata and powered by SafeGold. You can start with as low as INR 100. You can also exchange your Digital Gold at any point on or across 350+ Tanishq stores pan-India. We’re here to make buying gold absolutely seamless for you.

Key Features

Safety Guaranteed

Unlike physical gold, it is virtually bought and you don’t have to worry about theft or expensive locker fees. Your gold is safely stored with us. This is powered by SafeGold and backed by the Trust of Tata

Sell anytime from home

Sell anytime, without going anywhere and receive money direct in your account.

Convert to physical gold

You can convert your digital gold to physical gold anytime in the form of jewellery in our store or our website.

Buy as low as ₹100

Digital gold does not require a large sum of money for buying. You can buy based on your budget.

How it works

Bringing convenience and safety to buying Gold!
Step 01

Login or Register with Tanishq. Complete your account setup with eKYC

Step 02
Enter Amount

Enter your amount in rupees or gold in grams to buy

Step 03

Choose your payment method. You will have multiple payment options to choose from such as an account, card, or wallet.

Step 01
Enter Amount

Enter the amount in rupees or gold in grams to sell

Step 02
Bank Details

Fill in the bank details. We’ll be verifying your bank account details.

Step 03
Amount Credit

Once the transaction is successful, the gold sold amount will be credited to the bank account within 2-3 working days

Step 01
Choose product

In case you are buying online, choose the products which you want to buy & add them to the cart. You can also visit our store and redeem your digital gold.

Step 02
Redeem Digi Gold

In case you are buying online, on payment page choose Digital Gold, then select Tanishq Digital Gold & Other Digital Gold. Balances can be redeemed for jewelry purchase online. Get in touch with the store manager for store redemption

Step 03

The remaining amount can be made by other payment methods & order is placed for online transactions. In case you are buying from our store, our store manager and cashier will help you with the complete transaction

Frequently Asked Questions

Please refer to below most commonly asked questions with respect to SafeGold

Need Help?

Kindly drop in your number and we will get in touch with you. You can email us -