Tanishq Bridal Collection by Aayushee

Customs & traditions are what make every culture so unique in the way they lead their lives. Be it their day to day agendas or something as significant as a wedding. Although the overall rituals may seem similar it’s the intricacies that make all the difference. Marwari weddings for example are celebrated with gaiety. It’s an extravagant affaire that spreads through 4 days with the observance of several unavoidable rituals. Known for their opulent heritage, food, music, dance and grandeur, the Marwari wedding brings it all together with immense elegance. The bride is always a sight in her stunning Lehenga-choli in shades of red, pink or orange accompanied by stunning jadau jewellery.

 It begins with the ‘Tika’ ceremony which is essentially an engagement ceremony followed by Ganpati Sthapana which take places 2 days before the wedding.  Just like any other Indian wedding, the Haldi ceremony  known as Pithi Dastoor, is quite essential here too, where the bride and the groom are lovingly covered in turmeric paste by their respective families as a symbol of purity. This is then followed by Mehfils in the evening which is now more commonly known as the Sangeet ceremony where family & friends dance to their hearts content to celebrate the joyous occasion. Next day, after the Janev, the groom leaves for the bride’s house which simultaneously the bride follows the Palla dastoor where she worships Goddess Gauri. 

The groom and his family then make way through a procession to the bride’s house where they welcomes by the bride’s mother and family with a traditional aarti. Followed by the Jaimala, the groom and bride head to the mandap where the religious ceremony takes place with a havan and pheras. The bridal outfit is embellished with gold embroidery, appliqué patterns and is layered with distinct motifs.  The jewellery is traditional with a borla, nath, choda and the opulent jadaunecklaces and earrings.  The groom opts for a beige shervani with a sehera, some strands of gems round his neck and a kamarbandh. The Marwari wedding ends with the Bidai, which official ends the wedding ceremony.

Tanishq has launched their brand new Indian Weddings Collection which intricately displays the various pieces of jewellery worn by the several stunning brides from Telegu to Sikh to Gujrati keeping up with the tag line "Hum har shaadi ke liye tayaar hain". The jewellery is not only stunning in terms or the designs and craftsmanship but is also created keeping in the mind the diverse cultures. I being a Marwari was ecstatic to see the traditional pieces presented at its best. Stay tuned for my next post to see how I style some of this stunning Marwari jewellery.