We use cookies to optimise your visit. By continuing to browse our site you are accepting our cookie policy.
Special discount on select designs!
Explore our intricate gold jewellery!
Special discount on select designs on diamond jewellery!
Explore our exclusive collections
Products
{{product.name}}
Was
Popular Products
Suggestions
Your Recent Searches
Item successfully added to cart
{{cartProd.orderItemPartnumber}}
{{cartProd.orderItemName}}
QUANTITY : {{cartProd.orderItemQuantity | number}}
The epitome of power, the Telugu bride is bedecked in stunning gold jewellery inspired by temple architecture. Dressed in South Silk sarees that vary in hues from purple, red, yellow and gold, the Telugu bride embodies the essence of the Goddess Lakshmi. The seven sacred pledges are made by the bride and her groom around the holy fire, sanctifying the Telugu marriage ritual that is steeped in spirituality.
The vaddanam is a gold belt worn around the waist. In the olden days, this piece of jewellery held significance as it was an symbol of a bride’s child-bearing abilities.
Studded with precious and semi precious stones, the waist-belt is often carved with images of Goddess Lakshmi and Lord Vishnu, her consort, thus invoking protection and prosperity for the new couple.
Gifted at the time of the wedding, it is compulsory for a Telugu Bride to wear the vaddanam. The ornament is also worn during certain occasions and festivals.
Perhaps the most distinctive piece on the bride’s neck, the kasulaperu is a single string of gold coins, each with an auspicious imprint of Lakshmi, the Goddess of Wealth, invoking her blessings for the newlyweds.
The ornament resembles the ancient coin-necklace or Nishka, as depicted in the reliefs of the historical sites of Amravathi and Nagarjunakonda. Its name is said to be derived from ‘Karshapana’, the Sanskrit word for ancient Indian coins.
The unique allure of the uncut diamonds has found its way to embellish the solid gold haaram preferred by many south Indian brides, including the Pellikuthuru.
A typical polki necklace comprises a highly decorated uncut diamond pendant surrounded by rubies which stand for fertility, emeralds for a happy married life, and pearls that symbolise peace.