Brand Story
Initial Foray
The journey of Tanishq started with the launch of 18k gold watches studded with precious stones
in
1994. But, it soon grew into a 22K jeweller who presented a stunning range of gold and diamond
jewellery. The term Tanishq was coined by Mr. Xerxes Desai by marrying the words ‘Tan’ meaning
body
and ‘Nishk’ meaning a gold ornament and Tanishq’s very first state-of-art jewellery factory with
a
proper karigaar park was set up in Hosur in Tamil N
Timeless Appeal
At Tanishq, jewellery is not a product but a manifestation of artistry and our exquisite range of
jewel pieces strike the perfect balance between traditional charm and contemporary appeal. With
designs that capture the beauty and celebration of special occasions in the life of the Indian
woman, Tanishq aims to be an integral part of her journey. As India’s leading wedding jeweller,
we
understand the varied needs of every regional bride and that has stood as our inspiration behind
creating special wedding collections catering to every community across India through Rivaah.
Epitomizing Excellence
At Tanishq, we strive to deliver excellence, consistently. We've brought to the market a whole
new
standard of business ethics and product reliability, in the process bringing about a
transformation
in which jewellery is bought or sold in India. With innovations like the Karatmeter to check the
purity of gold, the brand has won over the customer’s hearts. Our constant endeavour is to
maintain
the highest standard and quality of our gold, diamonds and precious stones used in our jewel
pieces.
We implement extensive quality checks and only source our diamonds ethically from known, trusted
and
certified suppliers. At Tanishq, we also take great pride in offering an unparalleled retail
experience that takes into consideration our customer's unique needs and preferences.
Success Secrets
Our understanding of the ethos of the current Indian jewellery market and our constant evolution
along with its changing demands and preferences is why Tanishq enjoys the distinct honour of
being
coveted by Indian women. Furthermore, our adherence to stringent standards in terms of quality
and
strict and uniform guidelines across all 200+ stores have helped in establishing ourselves
further
as the most trusted jewellery brand in the country.